RR16 Sneaker

The Dutch footwear brand “Red-Rag” asked me to come up with a concept for their marketing campaign for the new RR16 sneaker. This sneaker was specially developed for the Dutch National women’s Handball team. Because the passionate ladies of the team made it to the Summer Olympics of 2016, Red-Rag wanted to create a sneaker for “off the field.”


The concept I came up with celebrates the fusion of sports and fashion. After creating the general concept, I constructed the photo- shoot, and designed the brochure. The brochure was placed in every shoebox and the images were used on the women’s social media accounts.


Photographs by Sharieta Berghuis.


2016